Skincare brand Ribana marks 11th anniversary with global expansion and retail growth
Photo Collected
Skincare brand Ribana is celebrating 11 years of operations with a nationwide promotional campaign, offering complimentary gifts on every order alongside free delivery via its official website and social media channels. Since its inception on July 15, 2015, the brand has evolved from a niche startup into a prominent player in the Bangladeshi beauty industry, currently offering a diverse portfolio of 22 products ranging from artisanal soaps to premium hair oils and facial care items.
The brand first gained traction in the local market by introducing handcrafted soaps, a segment it helped pioneer in Bangladesh. Its product range has since expanded to include coconut, olive, and castor oils, as well as face packs and rose water. In 2021, Ribana bolstered its market presence by appointing popular actress Dilara Hanif Purnima as its brand ambassador, significantly increasing its visibility across the country.
Ribana’s growth has been marked by numerous accolades and milestones. In 2018, founder and CEO Md. Wahiduzzaman Sadi received the South Asian Connect (Nexus Startup Hub) entrepreneur award at the American Center in New Delhi. The brand later earned recognition from the United Nations Development Programme (UNDP) in 2019 and joined the UNDP Youth Co:Lab initiative in 2020. In 2023, Ribana was honored with the “eCMA Best F-Commerce Seller Award” at the InterContinental Dhaka, acknowledging its innovative approach to social commerce and digital engagement.
The brand reached a pivotal moment in 2022 with the opening of its first flagship store, allowing for a direct physical connection with consumers. Further expanding its global footprint, Ribana launched an official store on Amazon USA in 2021 and established “Ribana Corp.” in New York in November 2025. Domestically, the company has successfully integrated its products into over 500 retail outlets, superstores, and partner retail chains, including Unimart, Yellow, Meena Bazar, and Harlan.
Commitment to quality remains a cornerstone of the brand’s strategy, with all products holding certifications from the Bangladesh Standards and Testing Institution (BSTI) as well as Halal certification. Ribana is an active member of the E-commerce Association of Bangladesh (e-CAB) and is a frequent participant in major industrial events. Most recently, the brand showcased its products at the Australia-Bangladesh Business Expo and was recognized as the “Micro-Entrepreneur of the Year” at the National SME Entrepreneur Awards 2025. Additionally, the company secured the “Best Stall Award” at the 30th Dhaka International Trade Fair, reflecting its continued success and influence in the sector.
0%
0%
0%
0%
