Freedom Extends Consumer Campaign Following Successful Prize Distribution Event

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Freedom, a leading brand in the hygiene sector, celebrated its consumers last Thursday during the “Freedom Fiesta” event held at the Aloki Convention Center in Dhaka, where it distributed scooters and gold coins to the winners of its ongoing promotional campaign. Due to significant consumer enthusiasm, the company announced that the campaign period has been extended through August.

The award ceremony featured prominent actress, architect, and educator Apí Karim, who served as a judge for the campaign. During the event, she commended Freedom for its proactive initiatives within the hygiene sector, highlighting the importance of the brand’s work in supporting women’s health.

The event was attended by senior leadership from ACI Consumer Brands, including President Mohammad Rezaul Islam, Business Director Khondakar Ishtiaq Ahmed, and Media and Communication Director Md. Nahid Newaz, among other executives.

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Addressing the audience, Khondakar Ishtiaq Ahmed emphasized that the “Scooter or Gold?” campaign serves as more than just a giveaway; it is a celebration of the enduring trust between the brand and its consumers. He reiterated the company’s commitment to ensuring the well-being of women in Bangladesh and pledged to continue launching initiatives that provide practical support for their daily lives.

The event concluded with an evening of entertainment for guests, featuring a live musical performance by popular singer Pritom, alongside a magic show and a stand-up comedy act.